Founded 1999 · Award-Winning · Global Reach
The #1 Global Pharmaceutical Competition Firm for
Helping Clients Win
19/20
Top Pharma Companies
150+
Companies Served
60+
Countries
300+
Simulated Launches
Not Just Consulting. A system for Winning.
Why Bernard Associates?
Bernard Associates is the only consulting firm in the world focused exclusively on helping biopharmaceutical companies win competitive markets with the Pharma 2.0 Winning System™.
Scope of Work
Bernard Associates works across products, therapeutic areas, lifecycle stages, markets, stakeholders, and competitive landscapes — from pre-launch through maturity and beyond.
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Only Pharma 2.0 Consulting Firm
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Results-Driven Partnership
03
Custom-Tailored Solutions
04
Exclusively Senior Partner Consulting
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Execution Over Theory
Firm Leadership
Stan Bernard,
MD, MBA
Founder & President · Bernard Associates
Internationally recognized pharmaceutical competition strategist, keynote speaker, and best-selling author, Dr. Stan Bernard is the leading global authority on competitive strategy and product launches. He founded Bernard Associates in 1999 and has since built it into the #1 global firm for helping biopharmaceutical companies win competitive markets.
“Founder and President of Bernard Associates, Stan Bernard, MD, MBA, has been hailed as one of the most strategic, innovative consultants in the pharmaceutical industry… Dr. Bernard is nationally renowned as a healthcare and pharmaceutical industry guru.“
— PharmaVoice Magazine
Experience & Impact
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Advisor to 19 of the top 20 global pharmaceutical companies
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Creator of the Pharma 2.0 Winning System™
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150+ pharma, biotech, and healthcare organizations across 6 continents
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Led 300+ global product launch simulations in 60+ countries
Thought Leadership
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#1 Publisher on pharmaceutical competition worldwide
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Author of 80+ articles, reports, and book chapters
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Columnist, Pharmaceutical Executive and Global Digest
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Amazon #1 best-selling book: Brands Don’t Win — 11 awards
Prior Leadership
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Former Executive, Bristol-Myers Squibb
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Former Principal, A.T. Kearney Pharma Practice
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Senior Fellow & Pharma Teacher, Wharton Business School (14 years)
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Expert Consultant to United States Healthcare Agency
“Stan Bernard has successfully combined a medical degree, a Wharton MBA, and an entrepreneurial approach to consulting that has enabled him to work as a consultant, speaker, teacher, and published expert… Bernard has tackled opportunities at Fortune 500 companies and small startups alike, always bringing a sense of foresight and vision. Few people in the field today have his background; even fewer can reliably be called on to provide objective advice about a rapidly changing field and remain on the cutting edge.”
— Advance Magazine
Globally recognized for Strategy, Innovation, & Impact
Awards & Recognition
Bernard Associates and its founder have received recognition from leading industry organizations around the world.
Industry Recognition
A Top Pharma Consulting Company
Life Science Review
PharmaVoice 100 Most Inspiring Leaders
PharmaVoice Magazine · Stan Bernard, MD, MBA
Academic & Professional Honors
Wharton Health Care Alumni Achievement Award
The Wharton School · University of Pennsylvania
A.T. Kearney Global Intellectual Capital Award
A.T. Kearney
A.T. Kearney Great Client Work Award
A.T. Kearney
Global Consulting Awards
Global Highest Performing Team Award
Client International Innovation Award
Client International Marketing Award
Brands Don't Win
Amazon #1 Best Seller by Stan Bernard, MD, MBA. The definitive book on how companies transcend brand competition and win markets. Winner of 11 national and international awards.
Amazon #1 Best Seller
Best Business Book
Best Strategy Book
Best Marketing Book
Build Your
Winning System
Ready to win?
Contact Bernard Associates to get started.