19 of the Top 20 Global Pharma Companies
Win the
Pharma Market
We don't help companies compete. We help them win.
Pharma 2.0™
A System for Winning Pharmaceutical Markets
War Games
Launch
Counter-Launch
Competitive Training
Bernard Associates is ranked #1 in the world for pharma war games by pharmaceutical executives.
Why Do We Need Pharma 2.0?
The Industry Has Changed
Since the late 1990s, the industry has entered a fundamentally different lifecycle stage: the Competition Stage. There are more products, competitors, noise, and stakeholders. Pharma 1.0 approaches do not work in a Pharma 2.0 world.
Bernard Associates identified this structural shift and built the Pharma 2.0 Winning System™ in direct response — creating the only framework purpose-built for competing and winning in this new era.
The Pharmaceutical Industry: Four Lifecycle Stages
The industry entered the Competition Stage in the 1990s.
The Pharma 2.0 Winning System™
Agenda
Platform
Actions
01
02
03
We implement a system proven to win.
#1
Global Pharma Competition Firm for Helping Clients Win
#1
War Games Satisfaction Ratings
#1
War Games
“Best Ratings”
#1
Simulated Pharma 2.0 Launches
#1
Pharma 2.0 Counter-Launches
#1
Published Competition Articles
#1
Pharma 2.0 Professionals Trained
Four Ways to Win the Market
and Relaunches
Trusted by
Leading Biopharmas
19/20
Top Global Pharma
Companies Served
150+
Total Organizations
300+
Simulated Launches
60+
Countries
25K+
Trained Professionals
Firm Leadership
Stan Bernard,
MD, MBA
Founder & President · Bernard Associates
Internationally recognized pharmaceutical competition strategist, keynote speaker, and best-selling author, Dr. Stan Bernard is the leading global authority on competitive strategy and product launches. He founded Bernard Associates in 1999 and has since built it into the #1 global firm for helping biopharmaceutical companies win competitive markets.
“Founder and President of Bernard Associates, Stan Bernard, MD, MBA, has been hailed as one of the most strategic, innovative consultants in the pharmaceutical industry… Dr. Bernard is nationally renowned as a healthcare and pharmaceutical industry guru.“
— PharmaVoice Magazine
Experience & Impact
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Advisor to 19 of the top 20 global pharmaceutical companies
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Creator of the Pharma 2.0 Winning System™
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150+ pharma, biotech, and healthcare organizations across 6 continents
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Led 300+ global product launch simulations in 60+ countries
Thought Leadership
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#1 Publisher on pharmaceutical competition worldwide
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Author of 80+ articles, reports, and book chapters
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Columnist, Pharmaceutical Executive and Global Digest
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Amazon #1 best-selling book: Brands Don’t Win — 11 awards
Prior Leadership
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Former Executive, Bristol-Myers Squibb
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Former Principal, A.T. Kearney Pharma Practice
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Senior Fellow & Pharma Teacher, Wharton Business School (14 years)
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Expert Consultant to United States Healthcare Agency
“Stan Bernard has successfully combined a medical degree, a Wharton MBA, and an entrepreneurial approach to consulting that has enabled him to work as a consultant, speaker, teacher, and published expert… Bernard has tackled opportunities at Fortune 500 companies and small startups alike, always bringing a sense of foresight and vision. Few people in the field today have his background; even fewer can reliably be called on to provide objective advice about a rapidly changing field and remain on the cutting edge.”
— Advance Magazine
The Leading Voice in Pharmaceutical Competition
Bernard Associates has published more articles on pharmaceutical competition than any other firm in the world. Founder Stan Bernard, MD, MBA has authored over 80 articles, reports, and book chapters in leading industry publications over three decades.
Build Your
Winning System
Ready to win?
Contact Bernard Associates to get started.